Make Hair Care A Priority

Simplified haircare solutions rooted to South Asian culture

One Of A Kind Pieces

Each piece is handmade and designed by us.

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Made with the Earth and community in mind.

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Making gifting simple because you deserve it.

Simplified Haircare

Where haircare is a necessity and no longer viewed as a luxury.

Making haircare less daunting with simplified solutions.

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Every Baddie Needs A Lil Red

Our limited edition red claw

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"I honestly can't recommend First Love enough. The level of care, passion, and attention to detail goes above and beyond, for both their products and packaging."

— Nina

"Loveeee their products! I’ve ordered several times and each time I am beyond happy with my scrunchies. You can tell how much love goes into them! I literally wear my scrunchies everyday. Highly recommend their products. Amazing to work with and excellent products"

— Nicole

"Another winner from First Love! The white is so dreamy and the quality is as amazing as ever. Super soft silk and the perfect, non-slip hold! I feel angelic when I wear this scrunchie - can't wait to pick up more colours!!"

— Mariel

Our Story

Two Sisters. One Sewing Machine. Creating a dream in a small home in Ontario.

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