We're Saying Goodbye To Scrunchies

โ€” run, don't walk ๐Ÿ‘€

Make Hair Care A Priority

Switch over to 100% silk, it's a game changer.

One Of A Kind Pieces

Each piece is handmade and designed by us.

Shop Consciously

Made with the Earth and community in mind.

Wholesale Available Now

Making gifting affordable because you deserve it.

Made For You

Where haircare is a necessity and no longer viewed as a luxury. Created for you with our affordable prices & luxe products.

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As Seen on

Unlock Your Inner Barbie Core

Because you ken-not resist this one.

"I honestly can't recommend First Love enough. The level of care, passion, and attention to detail goes above and beyond, for both their products and packaging."

— Nina

"Loveeee their products! Iโ€™ve ordered several times and each time I am beyond happy with my scrunchies. You can tell how much love goes into them! I literally wear my scrunchies everyday. Highly recommend their products. Amazing to work with and excellent products"

— Nicole

"Another winner from First Love! The white is so dreamy and the quality is as amazing as ever. Super soft silk and the perfect, non-slip hold! I feel angelic when I wear this scrunchie - can't wait to pick up more colours!!"

— Mariel

Our Story

Two Sisters. One Sewing Machine. Creating a dream in a small home in Ontario.

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