Self-Love, First

Haircare becomes self-care when you choose yourself daily

Clean Ingredients

No compromises, just results.

Expert-Formulated

Backed by science, rooted in care.

Inclusive Beauty

Created for every strand, every texture

"I’ve been using this hair oil for a few weeks now, and I’m genuinely impressed. It has a lightweight texture that leaves my hair feeling soft and not greasy, making it perfect for daily use. It also reduces frizz and adds a beautiful shine. I’m absolutely obsessed with the delicate jasmine scent!"

— Asviga V.

"Absolutely unparalleled products and service. I'm confident that this store will be the next big thing in its industry, and that its products will be timeless."

— Steve Jordans

"I use this on everything now, I don't know if I could live my life without this product now. My hair just loves it, it smells divine. Its not too heavy so I'm able to touch up with it day to day and my hair doesn't start to get weighed down after three days of at least daily use."

— Mary Van P.

"I love that you can use it everywhere which to me is the best part. Face, body and hair!!! I don't have to buy so many different products. I have it all in one. It absorbs so well and doesn't leave you greasy! Before bed it's the best and keeps me very moisturized!"

— Ashley G.

Formulated to Actually Work

Shine from root to end.

With Argan, Amla, Jojoba, and plant-powered shine boosters like Squalane and Rosemary.

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As Seen on

Our Story

Two Sisters. One Sewing Machine. Creating a dream in a small home in Ontario.

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